If you own or manage a restaurant and you want to increase wine
sales, there are some pretty simple solutions. Have bi-weekly or monthly
tastings with your wait staff utilizing some of the wines from your list with
your menu items. This empowers them to sell wine. Every week, offer a featured
wine at a reduced cost. Try table talkers highlighting specific wines. You
could have a display set up in the restaurant somewhere showcasing particular
wines, regions or countries. Perhaps most effective is to put wine suggestions
right next to the food items on your menu making it extremely easy and less
daunting for the consumer to choose a wine for their meal. These simple ideas
have proven to increase wine sales.
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