Wine
competitions are interesting events taking place worldwide. The purpose of
these is to acknowledge wines in specific categories that are exceptional in
quality. How they work is after a producer enters their wine in a specific
competition and category, all are then judged by numerous panels of experts.
Each panel consists of tasters, often international, from many areas of the
business: journalists, winemakers, educators, scientists, retailers, etc. The
average marks for each wine are tabulated and appropriate medals (Gold, Silver
and Bronze) are awarded them. These medals can then be placed on bottles, which
in turn, can really aid in their sales. Nothing says “buy me” like a wine
sporting a “gold medal”.
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