Do wine magazines award higher scores to
advertisers?
Apparently, there’s some evidence that suggests certain wine
magazines rate advertisers’ wines higher than non-advertisers. A study awhile back
in a Journal of Wine Economics implied that if a producer advertised in a
publication and presented wines for review, it might garner a higher score; possibly
have their wine retasted, if necessary; have unsolicited wines tasted and stand
a better chance of making their “best of” list, as opposed to non-advertisers.
Hard to say and/or prove, the only sure solution to this dilemma is as follows.
Producers should simply not advertise in publications that are reviewing their
wines and/or publications should not accept advertising from those producers.
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