For the most part, the winemaker of
today is a far cry from what was the norm years ago. More and more are young,
talented, environmentally conscious, savvy people with a finger on the pulse of
what younger consumers are looking for in wine. This is very prevalent in the
New World. However, many, traditional, Old World producers, who were stuck in
the past, are turning over the reins of production to their children and other
younger folks realizing that they are the future. Even more interesting in all
of this is the fact that many of these new wave winemakers are women. And why
not? They potentially make better tasters than men and, I believe, have a
better handle on how to best market their creations.
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