Certain restaurants are just more wine savvy than others. They do many things to help improve sales. First of all they have regular tastings with their wait staff so they can taste the wines and discuss food matches off their menus. Sometimes they feature a wine of the week at a special price. Often displays around the eatery showcase specific selections. Occasionally, tent cards placed on every table or flyers slipped into menus promote some. A great way is to actually put wine suggestions next to each item or entrée on the food menu. As most consumers are intimidated by ordering wine in a restaurant, anything an eatery can do to make the job easier is welcome and will increase sales.
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