The jury is still out on whether red or
white wine is more popular today. It depends on many variables such as age
group, social situation and, of course, the food being consumed. However,
research shows that more and more young people are sipping wine than in the
past. I see this in the wine appreciation classes I teach at the college where
there are many younger students than say ten years ago. Folks are also much
more knowledgeable about the nectar of the grape. Another important point is
that, in general, drinkers seem to be “trading up”. Rather than buy a couple of
mediocre bottles of wine, many are picking one upscale bottle instead. So
they’re vying for quality over quantity. Always a good sign!
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