The
3rd Thursday in November is the annual, worldwide release of
Beaujolais Nouveau and has become quite the phenomenon. This easy-drinking,
party red wine, made from the Gamay grape, is often packaged in bottles with
artistically designed labels. It’s a great excuse for restaurants, bars,
hotels, clubs and individuals to throw events and celebrations the night
before, urging consumers to be the first to taste the new wine, culminating
with the opening of bottles at the stroke of midnight. It truly is a bit of
marketing genius. Just keep in mind that the wine was made by cutting some
corners and should not be taken too seriously. In reality, it is probably best
consumed before the end of the calendar year it is from.
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