Glass size can affect how much wine you drink. For instance, 4 ounces
poured in a small 6 oz. class looks like a lot more than that same amount
poured into a larger 12 oz. glass. Aside from the obvious, it plays tricks on
your mind either making you think you’ve sipped much more or not that much at
all. Restaurants have tried this experiment by changing glasses from their
regular size to either smaller versions or larger ones. They immediately
noticed that their wine sales changed. With the smaller glasses, many folks
would not order a second glass feeling that they may have had too much already,
while with the larger glasses, would definitely order more. Using a smaller
glass might be a better way to control consumption.
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