Have
you heard the latest trend for vino? It’s “wine on tap”. Instead of utilizing a
bottle, some wine is now housed in stainless steel kegs for
distribution and sale, just like beer. Each keg holds approximately 26 bottles
worth and wine is pushed through the container by gases such as nitrogen and
argon, providing a blanket over the wine, protecting it from oxidation. Cost
savings are immense: no bottle, closure, or carton to dispose of and much less
pricey to transport, as the same amount of wine in bottles weighs significantly
more. Only young wine requiring minimal aging works best in these. Is the
consumer on board with this concept? If the number of restaurants, hotels and
bars across North America embracing this idea are any indication, I’d say yes.
We at the McEwan Group were amongst the first wave of accounts to showcase this partnership between Versaa, Vineland Estates and Halpern. Even at One in Yorkville, the posh have opened up to this new wine trend. Great Verdejo from Spain, Pinot Meunier from Niagara...big bits all around.
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