Back label descriptors indicating a wine’s taste and possible food matches are helpful. By reading these, you can decide if you’ll like the wine and if it will work with a desired meal. However, far too often, these are created by marketing folks who’s sole purpose is to sell wine but often don’t really know it very well. How many times have you read a back label that said “crisp, clean and fresh…goes with chicken or fish” or not actually experienced any of the tasting notes described? Probably lots! With all due respect to marketing folks, this important back label information should be created only by the winemaker for tasting notes and by a chef and the winemaker for possible food matches.
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